YouTube advertising for an online facebuilding school

Lead generation on YouTube

We have been working with a production agency that specializes in launching online schools for a long time. At the beginning of November, the agency contacted us again to promote a course on face building on Youtube and TikTok.

$755,67

advertising budget

487 871

campaign impressions

$0,003

average display price

222 374

campaign views

$0,010

average price per view

1 202

enrollment

$0,63

cost of 1 registration

Details

GEO

Ukraine

Target audience

Women 35-65 years old

Nisha

Online Facebuilding School

The client wanted to test both platforms. But we recommended starting with Youtube, and then connecting TikTok when scaling up. Because, based on our experience, we realized that the first platform now has more representatives of the required target audience.

Task

Together with the client, we defined the following parameters for the work:

TA: women 35–65 years old
Target: 1000 registrations per course
Traffic: to the data collection form on the landing page
Registration price: up to $1.2
Term of work: 1 month

Work progress

Target audience analysis

Analyzed the target audience. We determined the main characteristics of the target audience (women 35-65 years old from Ukraine), studied their behavior, interests and needs in order to create the most relevant advertising materials.

Scenario development

Developed several scripts for promotional videos. The scripts were developed with the target audience in mind, with an emphasis on the key needs and desires of this group of women. The video emphasized the importance of facebuilding for maintaining youth and beauty, as well as the simplicity and accessibility of the course. Once the client created the videos, we advised on how to adapt them for advertising on other platforms. As the production agency's in-house team was running Instagram ads at the same time.

Audit and optimization of Landing Page

We audited the Landing Page. We checked how well the landing page corresponds to the unique selling proposition (USP) voiced in the commercials. We made sure that the first screen of the landing page clearly reflects the key benefits of the course and encourages visitors to take action. Recommended changes to increase conversions. Based on the audit, suggested optimizations, including improving the design, texts and page structure to ensure the highest possible conversion rate from the first screen.

Setting up and launching an advertising campaign

We set up targeting on the target audience. We used data about the target audience to set up targeting, so that ads would be displayed to those users who were most likely to be interested in the course. Run a test campaign. Conducted a test run of ads to collect initial data and evaluate the effectiveness of the chosen settings and creatives.

Optimization and monitoring of the advertising campaign

Continuously tracked key metrics. We monitored the number of registrations, the cost of conversions, and audience engagement. Based on the data obtained, we made the necessary adjustments to the campaign settings. Optimized the campaign to achieve the best results. In the course of running the campaign, we turned off less effective creatives, tested new audiences and adjusted bids to ensure optimal budget spending.

Recommendations for further promotion

Prepared recommendations for further use of creatives on other platforms. Advised the client on adapting advertising materials to launch campaigns on Instagram and other platforms. Planned scaling to other platforms. Discussed the possibility of expanding advertising activity on TikTok after successful testing on YouTube.

Expert comment

First, we analyzed the target audience of the course in detail and, based on this data, wrote several scripts for video invitations. After the client created the videos, we suggested how to adapt them for advertising on other platforms. The in-house team of the production agency was simultaneously launching ads on Instagram.

Work with ads and results for the online school

For this campaign, we used the new Video Action ad format, as it is the most effective for lead generation.

Youtube recommends this format for those who want to encourage a person to take an action through advertising. And also use the maximum number of platforms for placement.

Примеры рекламы

Results of the work

Key results

$755,67

advertising budget

487 871

campaign impressions

$0,003

average display price

222 374

campaign views

$0,010

average price per view

1 202

enrollment

$0,63

cost of 1 registration

As a result, we managed to exceed the plan and bring 1,202 customers to the course at a cost per conversion of up to $0.70.

Рекламные результаты от 4Limes

Conclusions

Youtube can be used not only as a platform for publishing videos, promoting a personal brand, and increasing awareness. This platform also gives good results as a source of leads. If you set up an advertising campaign correctly and create the right creative, you get high conversion rates and low cost per lead.

We have made sure that Youtube can be an effective conversion tool for any niche.

If you want to learn more about lead generation on YouTube from 4Limes, leave your request on the website and our specialist will provide you with a free consultation!

Do you have any questions?

Our experts are ready to answer them. Leave your contact details. We will be glad to discuss your project!

YouTube advertising for an online facebuilding school

Details

Task

Work progress

Target audience analysis

Scenario development

Audit and optimization of Landing Page

Setting up and launching an advertising campaign

Optimization and monitoring of the advertising campaign

Recommendations for further promotion

Expert comment

Work with ads and results for the online school

Results of the work

Key results

Conclusions

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