Promotion of accounting and bookkeeping courses in Norway. ROAS was 1070% in 11 months

Promoting your business and personal brand on Facebook

Our client provides accounting services for businesses in Norway and is also developing his own school. The school is aimed at accountants who want to continue their career (upgrade) in Norway and those who are learning from scratch. It should be noted that the school is aimed at foreigners.

10 543, 62$

Total spent

1 179

Leads received

959365

Views

Number of sales

114 400$

Revenue

1 085,01%

ROAS

Details

Niche:

Accounting, accounting courses in Norway

GEO:

Norway, Baltic States (at the initial stage)

Target:

lead generation by cold audience

We cooperate with the client already the 12th month, successfully promoting the accounting course, both achieving and exceeding set KPIs. We help to increase the recognition of the client, strengthen the loyalty of the audience and contribute to the prosperity of his business.

The client turned to us with the following tasks:

Develop a unique and well-known visual style for social networks and advertising, which would be easily remembered by the audience.
To test the demand for an accounting course among the Russian-speaking population of Norway.
Start selling the course to a cold audience.
At the initial stage to achieve ROAS at least 200% at the initial stage.

We gladly undertook the implementation of these ambitious tasks in a difficult niche with a limited audience and geography. Thanks to our experience and creative approach, we created visual solutions that stand out, successfully tested demand and started selling the course, attracting new customers. We not only achieved the goal, but also exceeded the client’s expectations, proving that the right strategy can ensure success even in difficult conditions.

Task

Niche: Accounting, accounting courses in Norway.
GEO: Norway, Baltic States (at the initial stage)
Language: Russian
Target: lead generation from a cold audience
Traffic source: Facebook
Target audiences:

Bin Norway who want to improve their qualifications
Accountants in the Baltic countries who want to move to Norway.
Entrepreneurs who want to manage their company’s accounting independently
Entrepreneurs who want to improve the qualifications of their accountants

Work progress

We conducted a full analysis of the client's project, including all figures and processes.

Conducted an analysis of the market for accounting services in Norway and analysis of competitors. Based on the audit, the current position of the project, its strengths and weaknesses, points of growth and possible risks were determined.

Taking into account the results of the audit and the client's requests, we developed an advertising strategy for promoting the project on Facebook. The strategy provided for the possibility of a quick transition from plan A to plan B.

We prepared 5 variants of the visual concept design, from which the client chose one, which we later relied on when developing creatives and visuals.

We have prepared advertising materials that meet the requirements of Facebook and at the same time clearly convey the link to the target audience.

An advertising campaign was launched, during which ineffective hypotheses were screened out and "working" ones were analyzed for their further implementation and scaling.

Work on a project to promote accounting courses

As part of this work, we developed a sales funnel that ensures effective customer acquisition and conversion.

Funnel

The main goal of the project is not only to draw attention to the courses, but also to increase trust in the brand and convert users into active customers. Thanks to a systematic approach to promotion and a clear understanding of the target audience, we have created a working model of the river that successfully solves these tasks.

To achieve the client’s goals, we offered the following traffic management option:

The user sees a bright creative on Facebook/Instagram and goes to the site where all the information about the course is posted. Creatives are designed to evoke an emotional response and interest in the target audience, motivating them to go to the landing page.
On the site, the user can familiarize himself with the advantages of the course in detail, see reviews, study the program and understand the value of the offered material. This increases the level of trust and motivates to leave the application.
The user leaves a request, after which the client’s sales department contacts him. At the consultation stage, managers not only answer questions, but also provide access to a free trial lesson that helps the user get an idea of the course and understand its value in practice.
After viewing the free lesson, the sales department contacts the potential client again, conducts an additional consultation, answers all questions and offers to purchase the course. This approach allows you to address all possible doubts of the client and maximize the probability of making a purchase.

Examples of creatives:

Sales department

At the time of the beginning of cooperation with us, the client did not have a full-fledged sales department, and all functions of working with clients were performed by the client himself.payback rarely rose above 170-200%. It is important to understand that any advertising first of all attracts a potential audience, but for successful conversion it must be warmed up and segmented.

The pitch we developed helps to warm up potential customers, and the free info product leads them to purchase. However, the number of people who are ready to buy right away is small, and competent support is needed to work with them. This is where the sales department plays a key role, which not only leads the dialogue, but also helps overcome doubts and close the deal.

In the field of online education, having a sales force is an important element of success. We recommended that the client turn to specialists who help create outsourced sales departments for online schools. This recommendation brought significant results: profitability improved not only due to traffic optimization, but also due to the effective work of the sales department, which actively “pushed” customers to purchase. The coordinated work of the team made it possible to increase conversion and significantly increase the return on investment in advertising.

Facebook advertising campaigns

The test launch took place in October 2023.

We prepared scripts for the client to shoot lead generation videos using various formats and texts to attract the attention of different audience segments.
A detailed technical task was developed for the editor to ensure that the final videos were bright, rich and as engaging as possible for users. However, the source material for the video was never shot by the client, which limited our ability to use this channel.
We also created a number of advertising creatives that stood out for their unusualness. With bright and memorable elements, these creatives effectively grabbed the attention of the audience, resulting in a large number of comments and high user engagement.
Advertising campaigns for lead generation, site conversions, and direct messages were set up. The advertising budget was distributed as follows: 80% — for Norway and 20% — for the Baltic countries

Big launch, after the test

At the testing stage, we discovered ineffective connections and hypotheses that were disabled. This allowed us to focus on those campaigns that brought the best results.
Conversions to the site and direct messages were put on stream, which ensured a steady flow of new customers. We also provided the client with contractor contacts that helped develop effective sales scripts for direct mail.
Based on the results of the tests, a decision was made to disable advertising in the Baltics and redirect the entire budget to Norway, which allowed to significantly improve campaign performance indicators and focus resources on the most promising market.

Results of promotion of courses for accountants

Key results

10 543, 62$

Total spent

1 179

Leads received

959365

Views

Number of sales

114 400$

Revenue

1 085,01%

ROAS

Data for 18.10.2023-30.09.2024

Total spent: $10,543.62
Received leads: 1,179
Average cost of a lead: $8.94
Clicks received: 5,873
Average cost per click: $1.79
Views: 959365
Number of sales: 52
Prize money: $112,905
ROAS: 1 070.84%

Conclusions

During the period from October 18, 2023 to the present moment, we managed not only to fulfill the set tasks, but also to significantly exceed them thanks to constant analysis, optimization of advertising campaigns and numerous tests of various connections and hypotheses. This allowed us to identify those audiences and strategies that give stable results and ensure a high level of conversions.

Although our recommendation to create an outsourced sales department or build an in-house department was not fully implemented, the client obtained a license to create a course in Norwegian and preparations are now underway to launch it. This opens up great opportunities for scaling results and further growth of the company.

Do you want your courses to become famous and bring a stable income? Contact 4Limes! Leave a request and our specialist will contact you soon for a consultation.

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