Increase in the number of orders for an Asian restaurant: more than UAH 1,208,913 in profit and ROAS of 535.59% in 10 months

Audiences for advertising for a restaurant

We started with this audience.

– Location (place of residence): Odesa, Odesa region
– Age: 18–54
– Interests: Asian cuisine, Japanese cuisine or sushi
– Excluding user audience: customer base, customers on the website and in the app

Let’s consider these two types further:

Audience 1 (cold audience).
– Location (place of residence): Odesa, Odesa region
– Age: 18–53
– Similar audience (UA, 2%)
– Excluding custom audience: customers on the website and in the app

Audience 2 (for retargeting)
– Location (place of residence): Odesa, Odesa region
– Age: 18–54
– Audiences: customer base, visitors to Instagram profile, website and app users
– Excluding user audience: customers on the website and in the app

Working on a project to increase the number of orders for a restaurant

As part of our strategy, we developed a sales funnel that starts with working with a cold audience by directing users to the website and Instagram profile, where they could learn about the restaurant and the products it offers. Then, after users visited the website or profile, they were shown further ads aimed at informing this audience about special offers from the restaurant and encouraging them to place an order.

The goal of the funnel we chose was to optimize the process of attracting potential customers, which ultimately allowed us to achieve a significant increase in the number of orders for the restaurant.

Stage 1: Increase the number of orders through the website by advertising to a cold audience

At this stage, we focused our efforts on attracting a cold audience by developing a creative strategy based on the use of video creatives. The creatives were based on the top menu items of interest. Of course, in the end, people didn’t necessarily order these items, but they attracted attention quite well.

Here are examples of creatives:

Stage 2: Increase the number of visits to the Instagram profile

To optimize our promotion strategy and identify the most effective creatives, we initiated a campaign aimed at increasing the number of visits to our Instagram profile. This not only helped increase traffic to the Instagram profile, but also provided us with valuable insights to optimize our future marketing efforts.

Stage 3: Increase the number of orders through the website using retargeting

In the third stage of our strategy, we focused on retargeting, using static images to attract users who have already shown interest in our website or products.

Before that, we conducted an in-depth analysis of competitors’ offers in this saturated niche. As a result, we chose the most attractive offers, such as “15% off for a review on social media,” and also used the client’s ideas, such as “birthday gift” and “50 UAH for the first order.”

Here’s how we used creativity:

One of the challenges of this stage was the lack of new advertising materials from the client, which forced us to work with existing resources. Despite this, we were able to achieve amazing results by effectively using retargeting to increase the number of orders through the website, which once again confirms our ability to achieve high performance even in difficult conditions.