Promoting an online school of realtors through YouTube advertising

Lead generation on YouTube

Our client is a real estate agency, whose name we will omit, according to the signed NDA. The agency has accumulated an impressive database of video tutorials for employee training. It was decided to open an online school as an additional source of income.

$1 380,47

advertising budget

465 232

display advertising campaign

$0,008

average price per show

179 419

campaign views

$0,023

average price per view

1 587

registrations

$0,87

registration fee

Details

GEO

CIS Countries

Target audience

Current Realtors looking to upgrade their skills, freelancers and entrepreneurs considering real estate as an additional source of incomebeginning Realtors and students interested in a career in real estate,

Nisha

Online Realtor School

The company turned to us to promote the school. And we suggested YouTube advertising as a way to get conversions at a lower price (compared to targeting and PPC).

The task

Client: real estate agency
Product: online school of realtors
Goal: 1000 registrations for the course, price per registration – up to $1
Traffic source: YouTube

Work progress

Target audience analysis

We analyzed the target audience, since the direction of the online school was new for the client, we worked out a portrait of the target audience. We identified the main segments, interests and behavioral characteristics of potential students of the school.

Market and competitor research

We studied the market, analyzed competitors, examined what promotion channels they use and what they offer. This gave us an idea of current trends and allowed us to highlight our client's competitive advantages.

Development of scripts for promotional videos

Prepared scripts for promotional videos, created 3 scripts for main commercials aimed at attracting new students. Additionally, we developed 2 scripts for remarketing to bring back to the site those who did not complete the registration from the first time.

Choice of advertising format

Defined the Video Action format: we chose the new Video Action format, which allows us to add a call to action (CTA) button to a video not only at the beginning or middle of the video, but also in similar videos, on the YouTube homepage and in search results. This gave us more opportunities to engage with our target audience and increase conversions.

Launching and maintaining an advertising campaign

Launched the advertising campaign: set up and launched ads using the Video Action format, combining In-Stream ads with skippable ads and video ads in feeds. Monitored and optimized: in the process, we analyzed campaign performance, deactivated less successful ads and adjusted targeting to achieve optimal results.

After studying the client’s wishes and product features, we decided to use a new Video Action advertising format with a call to action to visit the school’s landing page.

Let us tell you more about this format, as YouTube has only recently announced its launch.

Video Action

The update provides more options for customizing YouTube ads.

For example, you can now add a call-to-action button not only to short videos at the beginning or middle of the video. It will also appear in ads that Youtube shows in search results, in similar videos, and on the homepage.

Пример рекламы

Also, ads will now be shown on YouTube partner sites, which will generate even more conversions. Video Action campaigns allow you to combine In-Stream ads with skippable and in-feed video ads within a single campaign.

Summarizing the work on promotion with YouTube ads

Key results

$1 380,47

advertising budget

465 232

display advertising campaign

$0,008

average price per show

179 419

campaign views

$0,023

average price per view

1 587

registrations

$0,87

registration fee

Let’s get back to our client. The advertising campaign for the agency ran for almost a month, from November 1 to November 29. During this time, we managed to exceed the initial plan and receive 1,587 registrations. And also achieve a cost-effective conversion rate of $0.87.

These are the indicators we managed to achieve:

Показатели, на которые нам удалось выйти

Review of the advertising office after our work:

Обзор рекламного кабинета после работы 4Limes

Conclusions

The client was pleased with the results: both the excess of the plan for applications and the price per conversion. The agency decided to continue cooperation with us and try to promote the school on TikTok. As this platform is becoming increasingly popular and its audience is becoming more diverse.

If you are also interested in promoting an online school, webinar on Youtube or TikTok, leave a request and our manager will contact you.

Do you have any questions?

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